Business coaches and entrepreneurs use various techniques to attract new clients, one of which includes using lead magnets. Lead magnets are essentially free resources that businesses offer in exchange for a potential client’s contact information, like an email address. Here are the top 10 lead magnets that business coaches and business owners use to attract new clients:

  1. E-books: Creating e-books on topics related to your area of expertise, like leadership, marketing, or productivity, and offer them as free downloads to potential clients.
  2. Webinars: Hosting free webinars to educate potential clients on topics related to their business, and offer exclusive deals or discounts to those who attend.
  3. Email courses: Offering email courses that are delivered over a period of time, providing valuable information and insights to potential clients.
  4. Whitepapers: Providing lengthy and detailed reports on topics relevant to their industry, and offer them as free downloads to potential clients.
  5. Quizzes: Creating quizzes that help potential clients identify areas of their business that may need improvement, and offer personalized advice and solutions.
  6. Templates: Giving away templates for things like business plans, marketing strategies, or financial projections, providing valuable resources to potential clients.
  7. Podcasts: Launching podcasts that provide insights and advice on topics relevant to their industry, and offer them as free downloads to potential clients.
  8. Free consultations: Scheduling free consultations to potential clients, providing them with an opportunity to learn more about the coach’s services and expertise.
  9. Case studies: Using case studies that showcase their success stories and offer potential clients insights on how they can achieve similar results.
  10. Checklists: Providing checklists that help potential clients identify areas of their business that need improvement, and provide actionable steps to address those areas.