As a small business owner, you’re consistently looking for ways to increase your leads and grow your customer base. A powerful tool that will assist you in achieving these goals is having a Google Business profile. When you create a profile for your business on Google, you can increase your visibility, attract new customers, and build your reputation online.

A Google Business profile makes it easier for your business to be seen in local search results when someone searches for your business or related keywords in your area. For example, when someone searches for “pizza restaurants near me” or “plumbers in Tampa,” you have a higher possibility to show up at the top of the search results. This is a powerful way to get your business in front of people who are actively searching for what you offer.

Moreover, having a Google Business profile will give you the opportunity to provide important information about your business, such as your hours of operation, contact information, photos, and a link to your website. This information can help potential customers quickly and easily learn about your business and decide whether or not to visit or contact you.

But that’s not all. One of the most powerful features of a Google Business profile is the ability to collect and display customer reviews. Positive reviews can have an enormous impact on your business, both in terms of your reputation and the ability to attract new customers.

When people search for businesses online, they often look at reviews to help them make their decision if they should work with a particular company, buy from the store, or eat at that restaurant company. Positive reviews can help build trust and credibility, while negative reviews can drive potential customers away. By encouraging your happy customers to leave reviews on your Google Business profile, you can build a strong reputation online and attract new customers who are looking for businesses with a track record of providing great service.

In addition, having positive reviews can also help improve your search engine rankings. Google takes into account the number and quality of reviews when determining where to rank businesses in search results. This means that the more positive reviews you have, the higher you’re likely to rank in search results, which can help increase your visibility and attract even more customers.

In conclusion, creating a Google Business profile is a powerful way to increase your leads and grow your business. By providing important information about your business and collecting positive reviews, you can build your reputation online and attract new customers who are actively searching for what you offer. So if you haven’t already, take the time to create a Google Business profile today and start reaping the benefits.

If you would like to know more about using your Google profile to market your business, contact me at